The World of Rolex

For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines. The brand is associated with exploration, elite sports and the arts, as well as a variety of events and organizations.

Published on June 18, 2025

Endurance

Mastering the power of mechanics to defy the laws of time. Controlling risk to determine the ideal trajectory. And holding on to victory. Rolex is a major partner of legendary endurance championships, the most emblematic events and the most remarkable names in motor sport.

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Published on March 27, 2025

Rolex Grand Slam of Show Jumping

Widely considered the greatest challenge in equestrianism, the Rolex Grand Slam of Show Jumping rewards the rider who wins, consecutively, the Grand Prix at three of the four show jumping Majors, namely, The Dutch Masters in ’s-Hertogenbosch, the CSIO Spruce Meadows ‘Masters’ Tournament in Calgary, the CHIO Aachen and the CHI Geneva.

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Published on January 23, 2025

Rolex and the Vienna Philharmonic

Rolex has been Exclusive Partner of the Vienna Philharmonic since 2008 and the Exclusive Sponsor of the New Year’s Concert since January 2009.

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Published on September 6, 2024

Rolex & the US Open

The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the sport worldwide for almost 50 years, Rolex has been the event’s Official Timekeeper since 2018.

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Rolex and The Open Golf Championship - Ben Bridge

Published on July 11, 2024

The Open: golf’s oldest major

Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final men’s major of the year. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.

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Published on July 4, 2024

The Amundi Evian Championship

Rolex is Partner and Official Timekeeper of golf’s only Major to be staged in continental Europe.

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Published on July 1, 2024

The Championships, Wimbledon

Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.

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Published on June 15, 2024

The 24 hours of Le Mans

The 92nd edition of the 24 Hours of Le Mans, a race that celebrates endurance and motor sport excellence, takes places on June 15 and 16, 2024. Rolex has been the Official Timepiece of this legendary event since 2001.

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Published on April 9, 2024

A voyage into the world of Rolex

Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. Nearly 120 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.

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